Which of the Following Involves Paying Search Engines, Such as Google

question 265

Multiple Choice

Which of the following involves paying search engines, such as Google, a fee to make sure the company's listing appears toward the top of the search results?

• A) search engine optimization
• B) page ranking
• C) search marketing
• D) contextual advertising

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Definitions:

Selling Proposition

is a unique feature or benefit that makes a product or service stand out from its competitors, also known as a Unique Selling Proposition (USP).

Advertising Campaign

A series of coordinated advertisements with a unified theme or message aimed at promoting a product, service, or brand over a specific period.

Effective

Achieving the intended result or having an intended impact, often used to describe strategies, methods, or products.

Public Relations

The management of communication between an organization and its publics to build, manage, and sustain its positive image.