How Do Marketers Respond to Consumer Buying Behaviour in Times

question 83

Multiple Choice

How do marketers respond to consumer buying behaviour in times of prosperity?

• A) by launching special value-priced products that are likely to appeal to cost-conscious buyers
• B) by holding down costs and offering superior services at lower prices
• C) by lowering prices and increasing promotions that include special offers to stimulate demand
• D) by offering new products, increasing their promotional efforts, and expanding distribution

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Definitions:

Initiative

Initiative is the ability to assess and initiate things independently, often to take charge or perform a new action in pursuit of innovation or problem-solving.

Industry

In a psychological context, industry refers to a stage of development where an individual demonstrates a capacity for hard work and the pursuit of productive goals, often associated with Erik Erikson's theory of psychosocial development.

Anal Stage

A phase in Freudian psychosexual development when a child's focus is on controlling bladder and bowel movements, typically occurring between 18 months and three years old.

Generativity

A concept in developmental psychology referring to the concern for establishing and guiding the next generation.