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An ethical problem related to the distribution strategy is whether marketers have the responsibility to serve unsatisfied markets, even if the profit potential is slight.
Glycolysis
The first stage of cellular respiration as well as fermentation; literally the “splitting of sugar.” The metabolic conversion of glucose into pyruvate, accompanied by the production of ATP
Oxidative Decarboxylation
A metabolic process in which a carboxyl group is removed from a molecule as CO2, typically coupled with the reduction of NAD+ to NADH.
Pyruvates
The ionized form of pyruvic acid, a key intermediate in several metabolic pathways, including glycolysis.
Acetyl CoA
A molecule that plays a key role in metabolism, serving as a substrate for the Krebs cycle and fatty acid synthesis; it links glycolysis and pyruvate oxidation with the citric acid cycle.
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