What Is Kevin Engaged in When He Analyzes Recent Data

question 9

Multiple Choice

What is Kevin engaged in when he analyzes recent data from Statistics Canada to uncover new markets for his firm's product?

• A) research and development
• B) environmental scanning
• C) environmental management
• D) marketing management

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Definitions:

Indicators

Quantifiable data points or measures that are used to represent or suggest the presence, level, or performance of some condition or phenomenon.

Measures

Quantitative tools or methods used to assess or quantify variables or phenomena in research and evaluation contexts.

I Data

Information derived from an individual's experiences, behaviors, and characteristics, often used in psychological studies.

Knowledgeable Observers

Individuals with extensive understanding or insight in a particular domain, often called upon to provide evaluations or assessments based on their expertise.