Microsoft Windows Generates Considerable Income for the Parent Company but Is

question 18

Multiple Choice

Microsoft Windows generates considerable income for the parent company but is also expensive to support. However, the expense is acceptable because Windows is the world's dominant operating system. How would Windows be classed under the market share/market growth matrix?

• A) as a star
• B) as a cash cow
• C) as a question mark
• D) as a dog

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