Why Do Marketers Focus Their Efforts on Setting Clear Goals

question 138

Multiple Choice

Why do marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign?

• A) It helps buyers make final purchase decisions.
• B) It helps everyone involved in the campaign to aim their efforts in the right direction.
• C) It is effective in engaging the target audience in a conversation.
• D) It helps marketers to have control over the content of the marketing message received by the audience.

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Definitions:

Evaluation

The process of determining the significance, worth, or condition of something, typically through careful appraisal and study.

Depreciation Tax Shield

The tax savings achieved by a company from the allowance for depreciation expenses, reducing taxable income.

Depreciable Basis

The initial cost of an asset that can be depreciated over time for tax purposes, minus any salvage value.

Tax Savings

The reduction in income taxes that results from taking a permissible deduction from taxable income.