Match Each Definition to the Corresponding Term

question 169

Multiple Choice

Match each definition to the corresponding term.
-The _____ process involves implementing planning activities devoted to achieving marketing objectives.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Terminal Values

Fundamental beliefs or ideals that a person or organization considers to be of the utmost importance and that guide behavior and decision-making.

Example

A representative case or instance that illustrates a principle or concept.

Whistle-blowing

The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization by an insider.

Social Responsibility Continuum

A range that depicts the varying degrees to which businesses may engage in acts intended to benefit society, from minimal to extensive involvement.