Match Each Definition to the Corresponding Term

question 142

Multiple Choice

Match each definition to the corresponding term.
-Limited periods during which the key requirements of a market and the resources and skills of an organization best fit together are called the _____.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Inventory Turnover

A ratio that measures how many times a company's inventory is sold and replaced over a certain period.

Cost of Goods Sold

Direct costs attributable to the production of the goods sold by a company, including material and labor costs.

Total Sales

The aggregate revenue a company generates from the sale of goods or services before any expenses are subtracted.

Current Ratio

Current Ratio is a liquidity ratio that measures a company's ability to pay short-term obligations by comparing current assets to current liabilities.