Match Each Definition to the Corresponding Term

question 116

Multiple Choice

Match each definition to the corresponding term.
-The _____ equals the revenues and benefits a customer brings to an organization,minus expenses to attract and maintain the relationship.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Schema

A cognitive framework or concept that helps organize and interpret information in the world around us.

Categorising

The process of recognizing, differentiating, and understanding objects, concepts, or people by placing them into distinct groups based on shared characteristics.

Primed Automatically

Refers to the phenomenon in psychology where exposure to a stimulus influences a response to a later stimulus, without conscious guidance or intention.

Forgotten

The failure to remember information, experiences, or people, often indicative of memory processes or prioritization.