Indigo Ltd

question 109

Multiple Choice

Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which strategy would be an appropriate way to achieve this?

• A) Maximize production of goods.
• B) Focus on meeting the needs of the consumers.
• C) Offer more product variety than competitors.
• D) Produce high quality goods.

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Definitions:

δ-hydroxyvaleric Acid

An organic compound that is structurally a hydroxylated form of valeric (pentanoic) acid, where the hydroxyl group is on the δ-carbon.

Compound

A substance made up of two or more different elements chemically bonded together.

Hydrogen-bonded Dimers

Pairs of molecules that are connected by hydrogen bonds, often observed in carboxylic acids and alcohols.

Molecular Weights

The sum of the atomic weights of all atoms in a molecule, representing the mass of a molecule relative to the unified atomic mass unit.