What Does Interactive Marketing Refer To

question 210

Multiple Choice

What does interactive marketing refer to?

• A) sequential marketing efforts beginning with frontline salespersons and proceeding to detailed instructions by a technical expert
• B) marketing efforts through interactive programs where customers can post their queries directly to the management
• C) buyer-seller communications in which the customer controls the amount and type of information received from a marketer
• D) software-controlled marketing strategies which use central databases to segment the market on various demographic and psychographic factors

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Definitions:

Variable Costing

An accounting method that includes only variable manufacturing costs—direct materials, direct labor, and variable manufacturing overhead—in the cost of goods sold.

Absorption Costing

A system of accounting that encompasses the full range of manufacturing costs—direct materials, direct labor, and overheads both variable and fixed, within the cost framework of a product.

Break-even Sales

The amount of revenue required to cover total fixed and variable costs, resulting in a net profit of zero.

Eastern Division

A geographical or operational segment of a larger organization designated to cover the eastern part of a country or area.