Indigo Ltd

question 109

Multiple Choice

Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which strategy would be an appropriate way to achieve this?

• A) Maximize production of goods.
• B) Focus on meeting the needs of the consumers.
• C) Offer more product variety than competitors.
• D) Produce high quality goods.

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Definitions:

Customer Service

Assistance and support provided by a company to those people who buy or use its products or services.

Social Care Program

An organized approach to addressing customer inquiries, feedback, and support needs through social media channels.

Crisis

A critical or tumultuous situation that requires immediate attention and action to mitigate its effects.

Crowdsourcing

The practice of collecting information, asking for assistance, and reaching out to the community for help to solve a problem or address an opportunity online in a centralized space.