Interactive Promotions Put Customers in Control Because They Can Gain

question 181

True/False

Interactive promotions put customers in control because they can gain immediate access to key product information when they want it.

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Definitions:

Target Costing

A method of price setting that combines market-based pricing with a cost-reduction emphasis; the target cost is the expected selling price less the desired profit.

Marketplace

A platform or environment where buyers and sellers engage in exchange of goods and services. It can be physical or digital.

Target Cost

A pricing strategy in which a company sets a cost for a product and works backwards to achieve that cost through design and manufacturing improvements.

Profit Margin

The ratio of operating income to sales.