Research Shows That Most Consumers Dislike the Practice of Telemarketing

question 1

Multiple Choice

Research shows that most consumers dislike the practice of telemarketing and more than 12 million numbers are listed on Canada's Do Not Call List. Why do organizations still use telemarketing?

• A) It provides employment to a large number of people.
• B) It guarantees a sales order with almost every call.
• C) It is cost effective. The average call costs are low.
• D) It does not require experienced and trained sales personnel.

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Definitions:

Seconds

A unit of time equivalent to one-sixtieth of a minute.

Hours

A unit of time equivalent to 60 minutes or 3600 seconds, used to measure the duration of events.

Psychoanalytic Perspective

A theory of psychology and psychotherapy developed by Sigmund Freud that emphasizes the importance of unconscious processes and childhood experiences in shaping behavior and personality.

Impulses

Sudden, involuntary inclinations to act without conscious thought, often driven by internal or external stimuli.