Match Each Definition to the Corresponding Term

question 169

Short Answer

Match each definition to the corresponding term.
a.utility
b.buzz marketing
c.exchange process
d.seller's market
e.buyer's market
f.marketing myopia
g.social responsibility
h.relationship marketing
i.person marketing
j.place marketing
k.event marketing
l.organization marketing
m.interactive marketing
n.lifetime value of a customer
o.social marketing
p.one-to-one marketing
q.strategic alliances
r.not-for-profit organizations
s.ethics
t.mobile marketing
u.wholesalers
v.transaction-based marketing
-Many not-for-profits use _____ in order to influence people to accept their goals or contribute in some way.

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Definitions:

Rescission

The act of voiding a contract and returning all involved parties to their original positions as if the contract had never existed.

Equitable Remedies

Legal remedies other than monetary compensation, including injunctions and specific performance, typically granted when money damages are not sufficient.

Plaintiff

The person or entity who initiates a lawsuit by filing a complaint with a court against a defendant.

Sustained Loss

A continuous or prolonged financial loss over a period, indicating an ongoing negative impact on an entity's financial health.