The Application of Relationship Marketing Requires Attention to Levels of Customer

question 168

Multiple Choice

The application of relationship marketing requires attention to levels of customer loyalty. What is the highest level, as defined by this type of marketing?

• A) loyal supporter of the company and its goods and services
• B) advocate who buys the products and recommends them to others
• C) regular purchaser of the company's products
• D) shareholder who literally buys into the organization and its mission

---

Definitions:

Directors And Officers

Individuals appointed or elected to oversee and manage a corporation or organization and make strategic decisions.

Criminal Behavior

Actions that violate laws and are punishable by the government, including felonies and misdemeanors.

Responsible Person Doctrine

A legal principle that holds an individual personally liable for unpaid taxes or obligations of a business, based on the level of control or authority they have over the financial operations of the entity.

Insider Information

Insider information consists of non-public, material information about a company or its securities that could influence an investor's decision to buy, sell, or hold the stock.