Match Each Definition to the Corresponding Term

question 71

Multiple Choice

Match each definition to the corresponding term.
-For-profit organizations and not-for-profit organizations often form _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Gramsci

Refers to Antonio Gramsci, an Italian Marxist theorist and politician known for his theory of cultural hegemony.

Ruling Class

A social class that holds political, economic, or social power and influence over others in a society.

Subordinate Working Class

A social class that is at the lower end of the socioeconomic hierarchy, often having less power, wealth, and occupational prestige.

Foucault

Michel Foucault was a French philosopher known for his critical studies of social institutions, including psychiatry, medicine, the human sciences, and the prison system.