What Dominates the Promotional Mixes for Low-Unit Value Products

question 25

Multiple Choice

What dominates the promotional mixes for low-unit value products?

• A) personal selling
• B) direct mail
• C) advertising
• D) telemarketing

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Definitions:

Interest

The cost of borrowing money or the payment made to a lender by a borrower for the use of money, typically expressed as an annual percentage rate.

Credit Card

A payment card issued to users as a method of payment allowing the cardholder to pay for goods and services based on the holder's promise to pay for them at a later date.

Effective Annual Rate

The interest rate on a loan or financial product restated from the nominal rate as an annual rate, reflecting the effects of compounding.

Compounded Monthly

The process of adding interest to a principal sum of money, with the interest that is added also earning interest, occurring on a monthly basis.