Under Competitive Pricing, When Firms Follow Suit After a Competitor

question 52

True/False

Under competitive pricing, when firms follow suit after a competitor has lowered its price, the price cut will leave all competitors with less revenue unless the lower price attracts new customers and expands the overall market enough to offset the per-unit loss of revenue.

---

Definitions:

Variable Manufacturing Overhead

Costs in the production process that vary with the level of output, such as utilities for machinery.

Fixed Manufacturing Overhead

The total of all costs that remain constant regardless of the level of production or sales, in the context of manufacturing operations.

Direct Labor-Hours

The total number of hours worked by employees directly involved in the manufacturing process.

Manufacturing Departments

Specific areas within a manufacturing facility where distinct stages of production are carried out.