According to the AIDA Concept, Which of the Following Is

question 60

Multiple Choice

According to the AIDA concept, which of the following is the first function of a promotional message?

• A) arousing interest in the good or service
• B) gaining the potential consumer's attention
• C) stimulating desire by convincing the potential buyer of the product's ability to satisfy his or her needs
• D) producing an action in the form of a purchase or a more favourable attitude that may lead to a future purchase

---

Definitions:

Experiential Programs

Learning or training programs that engage participants in direct experience and focused reflection to increase knowledge, develop skills, and clarify values.

Orientation Programs

Training sessions designed for new employees to familiarize them with the organizational culture, policies, and their specific roles.

Policies And Procedures

Written guidelines and rules established by an organization to regulate its operations and the behavior of its employees, ensuring consistent and efficient functioning.

Diversity Training

Educational programs focused on enhancing awareness and understanding of diversity and inclusion within an organization, aiming to foster a respectful and collaborative workplace environment.