What Should Proctor & Gamble in Order to Introduce a Value-Priced

question 46

Multiple Choice

What should Proctor & Gamble in order to introduce a value-priced brand of laundry detergent?

• A) emphasize the low price compared to all other products currently available in the marketplace
• B) put less product in the customary package to offset the low-profit margin
• C) demonstrate the prestige the consumer gets along with this product
• D) focus on how the lower-priced brand offers comparable quality to higher-priced products

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Definitions:

Frederick Herzberg

An American psychologist best known for developing the Motivator-Hygiene Theory, which distinguished between factors that cause job satisfaction and dissatisfaction.

Frederick Herzberg

An American psychologist best known for introducing the two-factor theory of motivation, distinguishing between motivators and hygiene factors in the workplace.

Abram Maslow

A rephrasing of Abraham Maslow, who was an American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Unsubstantiated Generalizations

Statements made broadly about a group, situation, or phenomenon without supporting evidence or data.