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When setting pricing strategy, some marketers use target-return objectives, which are defined as short-term or long-term revenue targets.
GDP Deflator
A measure of the level of prices of all new, domestically produced, final goods and services in an economy, indicating how much of the change in the gross domestic product can be attributed to changes in the price level.
Substitution Bias
A phenomenon where consumers alter their consumption preferences in response to relative price changes, potentially misrepresenting inflation measurements.
Sant'Andrea
A reference to the Church of Sant'Andrea in Mantua, Italy, renowned for its Renaissance architecture designed by Leon Battista Alberti.
Alberti
Leon Battista Alberti, a Renaissance humanist polymath who contributed significantly to architecture, theory, and the arts in 15th-century Italy.
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