By Definition, What Is the Communication Objective of Advertising

question 188

Multiple Choice

By definition, what is the communication objective of advertising?

• A) to eliminate noise in the transmission, feedback, and encoding of a message
• B) to provide direct customer contact through effective public relations
• C) to inform or persuade the members of a particular audience
• D) to cut promotion costs and decrease the cost of reaching each consumer

---

Definitions:

Significance Level

A threshold for determining whether an observed effect is statistically significant, often set at 0.05.

Alternative Hypothesis

A hypothesis that contradicts the null hypothesis, proposing a new effect or relationship.

Null Hypothesis

A standard assumption that posits no meaningful difference or impact exists, usually examined in contrast with a contrasting hypothesis during statistical evaluation.

Two-sided

Pertaining to tests or intervals in statistics that consider both directions or sides of a distribution, typically involving a range of values both above and below a certain point.