Click-Throughs Measure the Number of Times a Viewer Sees an Ad

question 140

True/False

Click-throughs measure the number of times a viewer sees an ad.

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Definitions:

Latent Learning

A form of learning that is not immediately expressed in an overt response; it occurs without obvious reinforcement to be applied later when needed.

Vicarious Learning

The process of learning behaviors by observing the consequences of others’ actions and adapting one’s own behavior accordingly.

Innate Learning

A learning process present at birth, not acquired through experience or training but known as instinctual behavior.

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until a reward is offered.