Match Each Item with the Correct Statement Below

question 38

Multiple Choice

Match each item with the correct statement below.
-_____ are methods of testing alternate ads by dividing a cable TV audience using two different ads,and then evaluating the relative effectiveness of each.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Peter Drucker

A prominent Austrian-born American management consultant, educator, and author, known for his influential writings on business management practices and principles.

Setting Priorities

The process of determining the order in which tasks, projects, or goals should be addressed based on their importance, urgency, and impact.

Management By Objectives (MBO)

A management strategy focusing on aligning the goals of employees with the objectives of the organization through participative goal setting and performance assessment.

Budget Adjustments

Modifications made to a budget to reflect changes in the availability of funds or expenditures.