What Is the Goal of Persuasive Advertising

question 246

Multiple Choice

What is the goal of persuasive advertising?

• A) It reinforces the effect of previous promotional activity.
• B) It increases demand for an existing good or service, organization, or concept.
• C) It develops initial demand for a newly introduced product.
• D) It is used primarily in the maturity and decline stages of the product life cycle.

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Definitions:

Field

An area of study or specialization, or a physical or virtual space where activities occur.

Explicit Knowledge

The more objective, rational, and technical types of knowledge.

Tacit Information

Knowledge that is understood or learned through experience rather than being explicitly mentioned or taught.

Explicit Information

Clear and direct information that is fully articulated and expressed without the need for inference or interpretation.