Match Each Item with the Correct Statement Below

question 175

Multiple Choice

Match each item with the correct statement below.
-Focused public relations activities that directly support marketing goals are called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Last Clear Chance

A legal doctrine that states that a party who has the last opportunity to avoid an accident, despite the negligence of the opposing party, may be liable for any resulting damages.

Jury's Verdict

The formal decision or finding made by a jury, conveyed to the court, regarding the guilt or innocence of a defendant in a criminal case or the resolution of a civil dispute.

Negligence Claim

A legal assertion that an individual or entity failed to exercise a reasonable standard of care, resulting in harm or injury to another.

Oral Surgeon

A specialized dentist who performs surgical procedures on the mouth, teeth, jaws, and facial structures.