Which Statement Is NOT Considered to Be an Advantage of Celebrity

question 65

Multiple Choice

Which statement is NOT considered to be an advantage of celebrity testimonials?

• A) Using a celebrity in an advertisement is a way to break through the clutter and capture the consumer's attention.
• B) Celebrities provide a marketing bridge to capture the attention of consumers of other cultures domestically or internationally.
• C) The more visibility a celebrity receives through product endorsements, the more valuable he or she is to marketers.
• D) Consumers look at the product in a new way because the endorsement of the celebrity is seen as credible in their eyes.

---

Definitions:

Fixed Costs

Charges that are unaffected by changes in production or sales volumes, like lease payments, employee salaries, and insurance costs.

Fixed Costs

Financial obligations that do not fluctuate with changes in production levels or sales numbers, like rent, salary payments, and insurance premiums.

Direct Labor

This refers to the wages paid to employees who are directly involved in the production of goods or services.

Automation

The use of technology to perform tasks without human intervention, often leading to increased efficiency and accuracy.