It Is Not Uncommon for Magazine Publishers to Run Multiple

question 296

Multiple Choice

It is not uncommon for magazine publishers to run multiple print jobs of the same magazine, in which each job contains changes in advertising copy to suit the target market requirements of various advertisers. In trade terms, what is the publisher creating?

• A) split runs of the magazine
• B) circulation exceptions of the magazine
• C) monthly issues of the magazine
• D) exception runs of the magazine

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Definitions:

Same-sex Partner

An individual in a romantic relationship with another of the same sex.

Male Hypoactive Sexual Desire Disorder

A condition characterized by a persistent or recurrent deficiency or absence of sexual fantasies and desire for sexual activity in men.

Sexual Activity

Engaging in acts of physical intimacy or sexual intercourse between individuals.

Female Sexual Interest/Arousal Disorder

A sexual dysfunction characterized by a lack of sexual interest and/or arousal in women.