The AIDA Concept Recognizes That the Consumers' Attention Must First

question 224

True/False

The AIDA concept recognizes that the consumers' attention must first be achieved by a promotional message; then they must become interested in what it says. Third, they must discover desire for the product to which it refers (or possibly for more information about it), and finally they must take some sort of action to satisfy that desire.

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Definitions:

Parallelogram Method

A method of determining vector angles.

Vectors

Physical quantities defined by both magnitude and direction, such as displacement, velocity, and acceleration, often represented graphically by arrows.

Magnitude

The size, length, or amount of something, often measured in mathematical terms.

°

Degree, a unit of measurement for angles or temperature.