Successful Direct Marketing Should Prompt Consumers to Take Action

question 88

True/False

Successful direct marketing should prompt consumers to take action.

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Definitions:

Ethical Guidelines

Established standards of conduct that dictate how a person or organization should behave in a professional and moral manner.

Telemarketing Industry

The industry involving the direct marketing of goods or services to potential customers over the telephone, email or through web conferencing.

Direct Selling

A retail channel where salespeople sell products directly to consumers, bypassing traditional retail locations.

Pampered Chef

A direct seller of high-quality kitchen tools and accessories, offering products through in-home cooking demonstrations.