When Products Move Through More Than One Marketing Channel to Reach

question 115

True/False

When products move through more than one marketing channel to reach different target markets, it is called dual distribution.

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Definitions:

360-Degree Feedback

A feedback process where employees receive confidential, anonymous feedback from the people who work around them, including peers, managers, and direct reports.

Directive Management Style

An approach to leadership where the manager makes decisions unilaterally and controls the work processes, often with little input from subordinates.

Experience of Flow

A mental state of deep immersion and involvement in an activity, where individuals lose their sense of time and self-consciousness, often resulting in high levels of productivity and creativity.

Participative Management

A management style where employees at all levels are involved in decision-making processes, enhancing motivation and teamwork.