The Use of Celebrities Can Improve Product Recognition and Reduce

question 192

True/False

The use of celebrities can improve product recognition and reduce the impact of advertising clutter.

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Definitions:

Milgram's Experiment

A series of social psychology experiments conducted by Stanley Milgram, measuring the willingness of participants to obey an authority figure instructing them to perform acts conflicting with their personal conscience.

Obedience

Obedience is the act of following orders or instructions, typically from a figure of authority.

Psychological Distance

refers to the perception of when events occur and how distant an object is to an individual in terms of time, space, social distance, and hypotheticality.

Administration Of Shocks

A controversial method used in psychological or medical research, where electric shocks are administered to subjects under controlled conditions to study behaviors or responses.