Match Each Item with the Correct Statement Below

question 86

Multiple Choice

Match each item with the correct statement below.
-Paid,nonpersonal communication through various media about a business firm,not-for-profit organization,product,or idea by a sponsor identified in a message intended to inform or persuade members of a particular audience is called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Pension Benefits Standards Act

Legislation regulating private sector pension plans, setting minimum standards for funding, governance, and the rights of plan participants.

Private Pension Plan

A retirement plan established by an employer or a union that provides an income to employees after retirement, funded primarily through employer contributions.

GST

Goods and Services Tax; a value-added tax levied on most goods and services sold for domestic consumption.

Child Care Benefits

Assistance provided by employers or government entities to employees for child care, aiming to support working parents.