Match Each Item with the Correct Statement Below

question 77

Multiple Choice

Match each item with the correct statement below.
-Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity is called a(n) _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

---

Definitions:

Out-Group Bias

The tendency to have negative views or prejudices towards people who are perceived as belonging to a different group than one's own.

Discrimination

Unjust or prejudiced treatment of different categories of people, especially on the grounds of race, age, or sex.

Frustration

The feeling of being upset or annoyed, especially because of inability to change or achieve something.

Early-onset

Referring to the occurrence of symptoms or conditions at an earlier stage or age than is typical or expected.