When Can an Intermediary Be Eliminated from a Marketing Channel

question 166

Multiple Choice

When can an intermediary be eliminated from a marketing channel?

• A) when another intermediary or a new system replaces it
• B) when the elimination is demanded by a retailer
• C) when there is mutual consent between manufacturer and wholesaler
• D) when the consumer prefers to buy wholesale

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Definitions:

Frustration of Purpose

A legal defense allowing parties to terminate a contract when an unforeseen event undermines the contract's principal purpose, rendering it impossible to fulfill.

Doctrine

A belief or set of beliefs held and taught by a church, political party, or other group.

Intention

A psychological state involving a commitment or determination to carry out a specific action or achieve a specific outcome.

Intended Beneficiary

A third party in whose favor a contract is made.