Match Each Item with the Correct Statement Below

question 127

Multiple Choice

Match each item with the correct statement below.
-Advertising by stores that sell goods or services directly to the consuming public is called _____.

• A)noise
• B)advertising
• C)promotion
• D)publicity
• E)sales promotion
• F)guerrilla marketing
• G)posttesting
• H)split runs
• I)cooperative advertising
• J)marketing public relations
• K)media scheduling
• L)pretesting
• M)informative advertising
• N)persuasive advertising
• O)retail advertising
• P)missiles
• Q)cross-promotion
• R)interactive advertising
• S)sponsorship
• T)institutional marketing

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Definitions:

Implicit Influence

The subtle or unconscious impact on an individual's attitudes, beliefs, or actions without their explicit awareness.

Informational Influence

A form of social influence where an individual changes their behavior or belief based on the information or evidence provided by others.

Normative Influence

The influence that leads individuals to conform to the norms or behaviors of a group to gain acceptance or approval.

Group Size

The number of members constituting a group, which can influence the group's dynamics, communication, and effectiveness.