Which Marketing Channel Member Directly Determines the Prices Consumers Pay

question 136

Multiple Choice

Which marketing channel member directly determines the prices consumers pay?

• A) wholesaler
• B) producer or supplier
• C) shopping centre
• D) retailer

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Definitions:

Social Listening

The process of monitoring digital conversations to understand what consumers are saying about a brand or industry online.

Propensity Models

Statistical techniques and models used to predict the likelihood that individuals will perform a certain action, like making a purchase or clicking a link.

Cluster Analysis

A statistical method used to group objects or data points in such a way that those within the same group are more similar to each other than to those in other groups.

Influencers

Individuals with the ability to impact others' buying decisions through their authority, expertise, standing, or relationship with the audience.