What Occurs When a Selective Distribution Strategy Is Chosen by a Firm

question 136

Multiple Choice

What occurs when a selective distribution strategy is chosen by a firm?

• A) The firm seeks to distribute its products through all available channels in its trade areas.
• B) A single wholesaler or retailer in an area is granted exclusive rights to sell its line.
• C) Only a limited number of retailers in a market area can handle its line.
• D) The number of product outlets available to the consumer is unlimited.

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Definitions:

Logistics

The detailed coordination of a complex operation involving many people, facilities, or supplies.

Supply Chain

Refers to the network of individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Customer Requirements

The identified needs, preferences, and expectations specified by customers regarding the quality, functionality, and performance of a product or service.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction and long-term engagement with customers by providing them with information directly suited to their needs and interests and by promoting open communication.