Who Are Marketing Intermediaries

question 198

Multiple Choice

Who are marketing intermediaries?

• A) middlemen that operate between producers and consumers or business users
• B) management consulting firms that advise producers on distribution strategy
• C) "personal shoppers" who are paid to purchase products for busy customers and businesses
• D) financial institutions that arrange financing terms for business purchases

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Definitions:

Nielsen

A global information, data, and measurement company known for its market research and analyses related to consumer television and other media viewing habits.

Complaints

Expressions of dissatisfaction or concern made by customers regarding a product or service.

Private Label Brands

Refers to products manufactured by one company for sale under another company's brand, often positioned as lower-cost alternatives to national brands.

Cleaning Products

Substances used for removing dirt, stains, bad smells, and clutter on surfaces to maintain a clean and safe environment.