​Who Is a Consumer Innovator

question 65

Multiple Choice

​Who is a consumer innovator?

• A) ​an individual who develops a new idea for a consumer product
• B) ​an individual who produces a new consumer product
• C) ​an individual who is among the first to purchase a new product
• D) ​an individual who finds a new use for an old product

---

Definitions:

Qualitative

Pertaining to or concerning the quality of something rather than its quantity, often used in research to describe non-numerical data.

Quantitative

Refers to research methodologies that involve the collection and analysis of numerical data, used to identify patterns, relationships, or to test hypotheses.

Quantitative

Concerned with, evaluating, or determined by the amount of something rather than its quality.

Qualitative

Pertaining to research methods focused on collecting and analyzing non-numerical data (e.g., text, video) to understand concepts, thoughts, or experiences.