What Is One Factor That Would Ordinarily Result in a Longer

question 46

Multiple Choice

What is one factor that would ordinarily result in a longer marketing channel?

• A) a high level of geographic concentration of customers
• B) a product with a low level of technical complexity
• C) the manufacturer's desire to control the channel
• D) the product's need for specialized knowledge, technical information, and regular service

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Definitions:

Simple Structure

An organizational design characterized by a low degree of departmentalization, wide spans of control, centralized authority, and minimal formalization.

Centralized Organization

A management structure where decision-making authority is concentrated at the top levels of the organization.

Horizontal Decentralization

A management strategy where decision-making authority is distributed across various levels within the organization, often to improve responsiveness and innovation.

Machine Bureaucracy

A highly structured, formal organization model characterized by a clear hierarchy, rigid rules, and a focus on efficiency and predictability.