The First Thing to Do in Selecting a Marketing Channel

question 76

True/False

The first thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

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Definitions:

Salaries Expense

The total compensation paid to employees, including wages, salaries, bonuses, and deducted taxes, for their work for a company during a specific period.

Operating Expense

Costs associated with the day-to-day operations of a business, such as rent, utilities, and payroll, excluding cost of goods sold.

Purchases Discounts

An allowance given by the seller to the buyer for early payment or for buying in large quantities.