Which Statement Best Describes Global Brand Equity

question 216

Multiple Choice

Which statement best describes global brand equity?

• A) It is a global brand that sells at least 20 percent of the products outside the home country.
• B) It is difficult to evaluate as not every foreign company tracks market share.
• C) It includes two components, traditional sales and Internet sales.
• D) It is of interest only when companies are involved in mergers, partnerships, or strategic alliances.