If Sunbeam Were to Develop a New Coffee Machine and Brand

question 223

Multiple Choice

If Sunbeam were to develop a new coffee machine and brand it "The Coffee Maker," why would the company NOT be able to register the term as its trademark?

• A) Sunbeam already manufactures a coffee maker under a different product name.
• B) There is already a competitive product with the same name registered overseas.
• C) To be registered it must contain the company's name.
• D) Registered trademarks cannot contain words that are in general use.

---

Definitions:

Pareto Diagram

A graphical tool used for decision-making that highlights the most significant factors in a data set according to the Pareto principle.