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The Brand Asset Valuator Defines Four Dimensions of a Brand

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The Brand Asset Valuator defines four dimensions of a brand personality that include product differentiation, relevance, esteem, and knowledge.


Definitions:

Defendants

Individuals, companies, or entities accused in a legal proceeding of committing an unlawful act.

Adequate Defense

Adequate defense refers to a sufficient legal strategy or argument used to protect oneself in a court of law or against any accusation.

Lawyers

Professionals who are qualified to give legal advice and to represent individuals and organizations in legal matters.

Irresistible Impulse

A legal defense theory suggesting that a defendant was unable to control their actions due to mental illness, making them not responsible for the criminal behavior.

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