Which Statement Best Describes Consumer Innovators

question 151

Multiple Choice

Which statement best describes consumer innovators?

• A) They are unlikely to display brand loyalty toward products.
• B) As compared to later adopters, they rely less on impersonal information sources.
• C) They often act as opinion leaders from whom others seek advice.
• D) They are less mobile, and do not prefer changing jobs often.

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Definitions:

Decline

A gradual decrease in quality, quantity, or importance.

Statistical Significance

A statistical statement of how likely it is that an obtained result occurred by chance.

Normal Curve

A symmetrical, bell-shaped curve that represents the distribution of many types of data where most values cluster around a central mean.

Normal Distribution

A type of statistical distribution where data forms a symmetrical bell-shaped curve, with most values clustering around a central mean value.