When Does a New Product Innovation Possess Relative Advantage

question 25

Multiple Choice

When does a new product innovation possess relative advantage?

• A) when it is consistent with the values and experiences of potential adopters
• B) when it appears far superior to previous ideas
• C) when it allows potential buyers limited initial use before purchase
• D) when it is relatively easy to understand

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Definitions:

Adenine

A purine nucleobase, one of the four nucleobases in the nucleic acid of DNA and RNA, paired with thymine in DNA and with uracil in RNA.

ATP

Adenosine triphosphate, a molecule that stores and transfers energy within cells, thereby powering a multitude of cellular processes.

Oxidation

A chemical reaction in which a substance loses electrons, often associated with the gain of oxygen or loss of hydrogen, crucial in energy production and metabolic processes.