Why Does the Complexity of an Innovation Affect Its Adoption

question 31

Multiple Choice

Why does the complexity of an innovation affect its adoption rate?

• A) because consumers are slow to adopt products they find difficult to use
• B) the product is inconsistent with the values of potential adopters
• C) when a free or discounted trial is provided to delay the product acceptance
• D) when the superiority of the product is visible to the consumer

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Definitions:

Smallest Observation

The smallest observation, also known as the minimum value, is the lowest value in a set of data points.

3rd Quartile

A value below which 75% of the data points in a dataset fall.

Negatively Skewed Distribution

A probability distribution that is characterized by a long tail on the left side, indicating that the bulk of the values are concentrated to the right.

Smallest Observation

The lowest value recorded in a data set.