Why Do Firms Create Brand Extensions

question 10

Essay

Why do firms create brand extensions?

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Definitions:

Certify a Check

The act of a bank confirming that there are sufficient funds in the account of the drawer of a check and that it is legitimate, essentially guaranteeing payment.

Acceptance

In the context of contract law, the action of consenting to an offer's conditions, effectively establishing a legally enforceable contract.

Qualified Indorser

An individual or entity that endorses a negotiable instrument, adding conditions or limitations to the endorsement.

Unqualified Indorser

A term likely meant to refer to an unqualified endorsement, where an endorser does not limit their liability on a negotiable instrument.